Mirza Minhaz Baig
AVP · AI Transformation Leader · Data Scientist · 12+ Years Enterprise AI in Financial Services
Data Scientist and Data Engineer with 12+ years of enterprise experience in financial services. Specialist in Customer Data Platforms (BlueConic), data integration architecture, customer identity resolution, and real-time marketing activation. Proven track record delivering unified customer profiles and personalised engagement at scale across 70M+ customers. Three-time Synchrony CEO Award winner.
Built a custom GitHub Copilot agent that autonomously delivers BlueConic AI Workbench development end-to-end. Grounded it on a self-authored Markdown knowledge base — modular skill definition files plus BlueConic Python API references — so the agent generates production Python for AIWB and the JavaScript powering BlueConic import/export connections, runs its own QA review and performance testing, and keeps a human-in-the-loop review gate.
Synchrony Financial · Hyderabad, India
- Lead data integration architecture between BlueConic CDP and Synchrony's digital platforms (Marketplace, Vista, DApply, Amplero) — delivering a unified 360° customer view across all touchpoints
- Design and implement online and offline data ingestion pipelines, including SFTP-based feeds for profile enrichment, unifying behavioral, transactional, demographic, and engagement signals at enterprise scale
- Own customer identity resolution processes providing a single authoritative customer view for 70M+ account holders across Synchrony's multi-product ecosystem
- Enable real-time marketing activation through AI Workbench (AIWB) and Connections integrations — powering trigger campaigns for abandoned applications, product browsing, category search, and retention
- Drive audience segmentation and personalised marketing strategies via CDP capabilities, improving targeting precision and campaign effectiveness across Synchrony's MarTech stack
- Three-time CEO Award winner (2021, 2023, 2025); LEAP High-Potential Leadership Program participant (2026)
Citigroup · Bengaluru, India
- Led data science and analytics for Citi Singapore's Retail Banking portfolio (Credit Cards, CASA, Consumer Lending) — delivering predictive models and executive dashboards for strategic decision-making and revenue growth
- Saved 1,000+ annual hours through process automation of reporting workflows; transformed complex portfolio data into actionable insights using Python, SQL, SAS, Tableau, Power BI, and AWS
Genpact · Bengaluru, India
- Delivered performance marketing analytics and customer intelligence for US Retail Banking and PLCC portfolios — built attribution models, campaign measurement frameworks, and customer journey analytics
- Generated multi-million-dollar business value through data-driven optimisation of customer acquisition and marketing effectiveness; promoted twice in 4 years
Three-Time CEO Award(2021, 2023, 2025) · LEAP High-Potential Leadership Program(2026) · Certificate of Excellence — Genpact (2019)
“Engineering droplet navigation through tertiary-junction microchannels” — Author · Springer · IIT Delhi · 2014