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Mirza Minhaz Baig

AVP  ·  AI Consultant  ·  Data Scientist  ·  12+ Years Enterprise AI in Financial Services

mirza.22sept@gmail.com|+91-9538999277|Hyderabad, India|linkedin.com/in/mirza-minhaz-baig-aiml|mirzaminhazbaig.space|github.com/MMBCoder
Professional Summary

Data Scientist and Data Engineer with 12+ years of enterprise experience in financial services. Specialist in Customer Data Platforms (BlueConic), data integration architecture, customer identity resolution, and real-time marketing activation. Proven track record delivering unified customer profiles and personalised engagement at scale across 70M+ customers. Three-time Synchrony CEO Award winner.

Core Skills & Technologies
CDP & Data Eng.BlueConic CDP · Python · PySpark · SQL · SFTP Pipelines · Data Integration · Customer Identity Resolution
Marketing Tech.Real-Time Segmentation · Audience Building · Trigger Campaigns · Marketing Automation · Personalisation · A/B Testing
Cloud & AnalyticsAzure · Databricks · Snowflake · BigQuery · Power BI · Tableau · LangChain · LangGraph · GPT-4
Experience
AVP – Data Scientist & Data Engineer, Customer Data Platform2019 – Present

Synchrony Financial  ·  Hyderabad, India

  • Lead data integration architecture between BlueConic CDP and Synchrony's digital platforms (Marketplace, Vista, DApply, Amplero) — delivering a unified 360° customer view across all touchpoints
  • Design and implement online and offline data ingestion pipelines, including SFTP-based feeds for profile enrichment, unifying behavioral, transactional, demographic, and engagement signals at enterprise scale
  • Own customer identity resolution processes providing a single authoritative customer view for 70M+ account holders across Synchrony's multi-product ecosystem
  • Enable real-time marketing activation through AI Workbench (AIWB) and Connections integrations — powering trigger campaigns for abandoned applications, product browsing, category search, and retention
  • Drive audience segmentation and personalised marketing strategies via CDP capabilities, improving targeting precision and campaign effectiveness across Synchrony's MarTech stack
  • Three-time CEO Award winner (2020–2022); LEAP High-Potential Leadership Program participant
Analytics Manager – Cards & Consumer Banking2018 – 2019

Citigroup  ·  Bengaluru, India

  • Led 8-person data science team delivering credit risk and customer acquisition models for APAC markets
  • Improved credit bureau score model AUC by 12%; automated dashboards reducing analyst effort by 60%
Assistant Manager – Analytics & Automation2014 – 2018

Genpact  ·  Bengaluru, India

  • Predictive models for US mortgage risk; reduced default rates by 8% for global BFSI clients
  • Automated month-end close reporting saving 2,000+ analyst hours annually; promoted twice in 4 years
Education
M.S. Machine Learning & Artificial Intelligence · Liverpool John Moores University · Distinction · Part-Time · Springer First-Author Publication
2019 – 2021
M.Tech – Engineering and Technology · Indian Institute of Technology Delhi
2012 – 2014
B.Tech – Engineering and Technology · Aligarh Muslim University
2008 – 2012
Awards & Publication

Three-Time CEO Award(2020–2022)  · LEAP High-Potential Leadership Program(2022)  · Certificate of Excellence — Genpact (2019)

“AI-Driven Data Analytics for Enterprise Systems” — First Author · Springer · Peer-Reviewed · 2021